Google’s Webmaster Central team has posted a video Matt Cutts that answers the question: “Will Google consider Yahoo! Directory and BOTW as source of paid links? If no, why is this different from another site that sell links.
this is a very important answer for all of us. Look at it!
Every day we spot missed opportunities online. Often, many of these problems are simple to remedy. Here the top five missed opportunities we come across on a regular basis:
1. Missing or duplicate meta data – Having no meta data or having it simply repeat the brand is an obvious SEO problem that is easy to fix most of the time. The same goes for duplicate meta data – sometimes the developers will repeat the same meta tags throughout the whole website, which the search engines may read as duplicate content, resulting in a failure to rank.
2. Text as images – Content is king online, so dont lock up your text in Flash or as images, no matter how cool it might look. If you dont give the search engines content to crawl you will have a hard time ranking no matter what else you do.
3. No internal linking – A solid internal linking strategy helps your users navigate through your site and it ensures that the search engines crawl and rank your website. (more…)