ALL-NET - Tech & Webmaster blog » Search Engines http://www.all-net.net Tech & Webmaster blog Mon, 11 Jul 2011 14:54:10 +0000 http://wordpress.org/?v=2.8.5 en hourly 1 The Necessity Of Search Engine Optimization http://www.all-net.net/the-necessity-of-search-engine-optimization/ http://www.all-net.net/the-necessity-of-search-engine-optimization/#comments Wed, 26 Jan 2011 06:27:19 +0000 admin http://www.all-net.net/?p=76 The majority of businesses now understand that search engine optimisation or SEO is becoming an important part of any online business strategy. Today it is only the most backward thinking companies that have dismissed the benefits of search engine optimisation, or have not even heard of it.

The emphasis of search engine optimisation is to increase web traffic to a website through the search medium. The process involves changing various elements of the website so that it is more visible to search engines and easier to operate for users.

Currently the market is saturated with so called SEO specialists who are simply jumping on a band wagon that started rolling over ten years ago. Hence it is imperative to have a detailed research process before entering into a contract with any SEO company. Ideally a company that can prove its worth, prove the success of it methods and its time in the industry should be found.

It is advisable, before employing a SEO company to gain an understanding of how the search engine process is conducted. Fortunately the internet has thousands of websites dedicated to the subject of website optimisation. While the worth of these websites is somewhat questionable, they do at least give an idea of the sorts of strategies the SEO company should be presenting.

As with the procurement of nearly any service it is important to gain a number of quotes from different companies. All firms will charge different rates for their services and hence looking at the quotes and assessing the value of the service is essential.

Remember that the cheapest company should not always be chosen. Like most things in life a cheaper price does not necessarily mean a good service, in some cases it may be worth paying that little bit extra for a better level of service.

One of the best strategies to help choose an SEO company is to simply type a related term into a search engine. For instance by taking terms such as ’search engine optimisation’ and entering this into Google it is possible to see numerous sites that offer SEO service. Understandably, by using one of the sites in the top five listings you are given a form of guarantee that they know what they are doing, after all, if a company cannot rank highly for terms related to their own industry it is doubtful they will be able to help other companies.

It is also worth avoiding companies that promise page one, or even position one rankings. Nobody outside of the Google corporation can guarantee such positions, it is doubtful even Google employees can. Search engine algorithms are extremely complex and it takes real experts to work within these algorithms to improve the rankings of a site. Any company that has the short sightedness to guarantee position one listings is probably not worth using.

It is hoped that this article has given businesses and business owners an idea of how search engine optimisation can help their company to secure more online business and trade. In terms of searching for a company the search engine method is worthwhile but also beneficial can be personal recommendations.

If another company gives you information on a company that helped them improve their online profile and profits it is likely that this reference is trustworthy and could result in further profits for your own company. With the right SEO company increased online revenue and trade is a real and attainable possibility.

]]> http://www.all-net.net/the-necessity-of-search-engine-optimization/feed/ 4 How to Rank High In Local Search Engines http://www.all-net.net/how-to-rank-high-in-local-search-engines/ http://www.all-net.net/how-to-rank-high-in-local-search-engines/#comments Fri, 24 Sep 2010 04:13:07 +0000 admin http://www.all-net.net/?p=22 Identifying your target market is one of the most important key elements to online marketing. The first 3 things you must do it to identify who is your target market, potential customer ages, and the most important element is they location.

Once you have identified the key point I mentioned above, the first things you need to do is get your website rank high in the target location search engines.

Here are the tips on how to rank high in local search engines:

  • Domain Name – Your domain name must have the local extension of the local country. For example, if you want to target Malaysia customers, you should consider to use *.com.my extension, Australia is *.au, United Kingdom is .*uk.
  • Web Hosting – Your website should be hosting in the local country or city, makes your website loads faster for your targeted customer.
  • Website Content – You website content must used the language and grammar aspect for targeted country.
  • Phone Number – Optionally, you can specify the local (regional specific) phone number in your website.
  • Search Engine Optimization – Your website content should be tailored towards the region-country-city. You can do this as on page search engine optimization such as put it in title, keywords, and description meta tags, etc.
  • Link building – Get your website listed in local directory, local search engine and link exchange with other website within the target location.
  • Search Engine Settings – Use Google webmaster Tools to set your geographic location. You can do it by: Dashboard -> Tools -> Set geographic target. Then, select the country which has your most targeted customer..

Once all key point I mentioned above is done, your website should be fully optimized for local search engines.

]]> http://www.all-net.net/how-to-rank-high-in-local-search-engines/feed/ 0 Three Unique Ways to Drive Traffic From Search Engines http://www.all-net.net/three-unique-ways-to-drive-traffic-from-search-engines/ http://www.all-net.net/three-unique-ways-to-drive-traffic-from-search-engines/#comments Fri, 15 Jan 2010 04:24:09 +0000 admin http://www.all-net.net/?p=29 Ten times as much money is spent on paid ads on search services like Google as is invested in search engine optimization, yet both methods convert browsers to buyers at approximately the same rate, according to Jason Billingsley, vice president of e-commerce technology vendor Elastic Path Software. What’s more, he adds, free listings are clicked on up to 200 percent more often than paid ads.How do you make your Web site “organically” pop up in the first five results of a potential customer’s Web search? Billingsley offers three suggestions for improving a site’s organic search results:

1. Search-engine-optimize your press releases. A few services offer help. PRWeb, for instance, conducts keyword research to find at least two relevant search terms that a company’s target audiences are likely to use for a news search. It then edits the press release, optimizing it with the relevant search terms so it will rank well in Google News. PRWeb also builds links from a press release to relevant content on the company’s Web site. PR Newswire offers Search Engine Visibility, reports that let customers see what keyword combinations Web visitors used to arrive at their news releases. PR Newswire also lets customers see how many times news release readers took the next step and clicked through to the customer Web site from a URL embedded in the news release.

2. Use Froogle. Free product inclusion into Google’s comparison shopping engine often brings surprisingly high-ranking results.

3. Blog or otherwise contribute to community sites. “Writing rich content for syndication to sites pertaining to your field delivers traffic and increases search-engine optimization,” Billingsley says. “In fact, MySpace outpaces MSN at delivering shoppers.”

U.K.-based gift and gadget retailer I Want One of Those turned to search-engine optimization to get its site noticed. “Our previous Web site architecture had search-unfriendly URLs,” explains Sagar Vadher, the company’s head of IT. “The way that Google works, we would rank low.” Although every page on the site contained product information and keywords, the page URLs contained no keywords or product names. Instead they were “really horrible” alphanumeric strings containing unrecognizable product ID numbers. After using Elastic Path software to help rewrite the URLs, each page URL contains a category name and product name. “Having those terms right in the URL makes it simple for Google to find,” Vadher says.

Iwoot.com’s results are hard to calculate at this writing, as the site’s traffic is always high around the holidays, averaging 45,000 visitors per day. Also complicating measurement are brand awareness efforts that are driving visitors straight to the site, thus changing the usual ratio of search-driven results. “Most of the evidence is anecdotal, but I have seen an improvement in the way natural search works,” Vadher says. “We’re in the top four or five [results] for standard searches around gifts and gadgets. If you search for ‘racing grannies,’ [which appears under the category ‘Kitsch and Daft’], we’re usually No. 1 or No. 2.” The most telling number has been the overall conversion rate of visitors into buyers. Where last year it averaged 2 percent, this year it’s 2.9 percent, almost a 50-percent increase. That’s a huge return on a small investment of time and effort.

]]> http://www.all-net.net/three-unique-ways-to-drive-traffic-from-search-engines/feed/ 0 Importance of Keywords http://www.all-net.net/importance-of-keywords/ http://www.all-net.net/importance-of-keywords/#comments Tue, 24 Nov 2009 06:10:10 +0000 admin http://www.all-net.net/?p=48 Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.

What is a Keyword?

A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.

Over Optimizing Your Articles

It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as keyword stuffing. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.

What is Keyword Density?

Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you dont over optimize and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.

The Right Density

No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people.

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