Every day we spot missed opportunities online. Often, many of these problems are simple to remedy. Here the top five missed opportunities we come across on a regular basis:
1. Missing or duplicate meta data – Having no meta data or having it simply repeat the brand is an obvious SEO problem that is easy to fix most of the time. The same goes for duplicate meta data – sometimes the developers will repeat the same meta tags throughout the whole website, which the search engines may read as duplicate content, resulting in a failure to rank.
2. Text as images – Content is king online, so dont lock up your text in Flash or as images, no matter how cool it might look. If you dont give the search engines content to crawl you will have a hard time ranking no matter what else you do.
3. No internal linking – A solid internal linking strategy helps your users navigate through your site and it ensures that the search engines crawl and rank your website. (more…)
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Upload and Share Your Videos
Broadcast Yourself. Thats the tag for the Youtube video sharing social network, a video upload site where people can watch, rate and comment on videos uploaded by other users.
Video upload sites have been around for a while now but they are only getting more and more popular these days and have been one of the catalyst of the new web 2.0 movement where users submit the bulk of a sites web content.
These sites are fun and in many ways informative and addictive. Youtube is among the most visited sites on the internet according to Alexa with millions of people visiting the site each day.
There are lots of other sites like Youtube, some of them standalone and some that are on social networks while others are used for a specific purpose.
Video Upload Sites
- FunnyOrDie – Will Ferrel’s new funny video site, lol. Life’s tasty…
- Revver Video Sharing Network – Revver – The first viral video sharing network with original webisodes, animation, comedy, vlogger, gaming videos, and more. (more…)
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Definitely, the most beneficial link for a website is one way link. The website owner ultimate goal is encourage many visitors come to their website and hope that the visitor will look around and even brings the profit to them. But, the most important thing is, how can the website get visitor? The definitive answer for this is to ranking high in most important search engines.
To rank top in search engine result, there are many things that you can do. One of them is get one way link as many as possible. One way link is a simply a link from other website to your website with keywords anchor text and you don’t have to put their link at your website. This is a nice benefit because it keeps visitor coming to your site through the other website (the website your link is at) and this means you can increased the traffic of your website with minimal efforts.
Why Does One Way Link is Better?
Search engine such as Google mark one way link as a ‘vote’ from other website to your website. It is because if your link is at the other website, that website is certifying the quality of your website and makes your website ranking higher.
How Can I Get One Way Link?
Getting the one way link is the hard part because not many webmaster want to put your link at your website if you just ask. The most important things you can do is produce high quality contents at your website and if the content is related to their website then most likely they can link to your website.
The other thing you can do to get one way link is to do a 3-way link exchange. Most webmaster has more than one website, you can ask them to put your link at their website in exchange you will link to their other website from your website. It’s a win win situation because you have one way link at their website and you give them one way link to their other website.
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You’ve just redesigned some pages of your web site. The pages have high search engine rankings that you don’t want to lose. How can you safely redirect web site traffic from your old pages to the new pages without losing your rankings? You can do this by using a ” 301 redirect “
What is 301 redirect?
301 redirect is the best method to preserve your current search engine rankings when redirecting web pages or a web
site. The code “301″ is interpreted as “moved permanently”. After the code, the URL of the missing or renamed page is
noted, followed by a space, then followed by the new location or file name. You implement the 301 redirect by creating a .htaccess file.
What is a .htaccess file?
When a visitor/spider requests a web page, your web server checks for a .htaccess file. The .htaccess file contains specific instructions for certain requests, including security, redirection issues and how to handle certain errors.
How to implement the 301 Redirect
1. To create a .htaccess file, open notepad, name and save the file as .htaccess (there is no extension).
2. If you already have a .htaccess file on your server, download it to your desktop for editing.
3. Place this code in your .htaccess file:
redirect 301 /old/old.htm http://www.you.com/new.htm
4. If the .htaccess file already has lines of code in it, skip a line, then add the above code.
5. Save the .htaccess file
6. Upload this file to the root folder of your server. (more…)
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Keyword density and placement are important parts of optimizing your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they will be detected and recognized as a keyword, so that your article will come up when someone searches for that keyword.
What is a Keyword?
A keyword is a word that is going to be placed in your article several times, not just once as that would make every word a keyword. When a spider sees that you have a word placed several times in an article, it will determine that your page may be useful to users that search for such a keyword.
Over Optimizing Your Articles
It is important to note that there is also such a thing as over optimizing your articles for particular words, this is known as keyword stuffing. When you stuff keywords in an article a spider will detect that you are trying to trick it into placing your article high in the search engine results for that word, and will instead penalize your site and your page for doing such. This may even affect the rankings of your other pages or get your site blacklisted from a particular search engine if you are found keyword stuffing too many times.
What is Keyword Density?
Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they will put a keyword in an article. For instance, if you have a 500 word article and want to achieve a keyword density of 5%, then you will need to have the keyword in your article exactly 25 times. You can find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you will have to determine which density is more profitable for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you dont over optimize and you are making sufficient profit from your rankings, then you can choose whatever keyword density you like.
The Right Density
No matter what exact density you choose, it is important to place keywords so that there are more at the beginning and end to produce an hour glass effect. Having the right keyword density in your article makes it more likely that you will make money off of that article because it will rise in the search engine results and be seen by more people.
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